Through “The Apprentice” vehicle, Trump turned a star-by-accident, Omarosa, into a reality series juggernaut. Now, The Donald has found another black woman who routinely operates at 450 degrees Fahrenheit — NeNe Leakes of “Real Housewives of Atlanta” fame. Call him a pimp — and some people have attached that moniker and worse to him and his raggedy toupee — but he knows how to identify a ratings magnet.
The “Celebrity Apprentice” has not even gotten off the ground, and folks are already diving for cover to avoid the flying shrapnel as Leakes and her “enemy du jour,” Star Jones, fire tactical missiles strikes at each other. Let the pyrotechnics commence. I mean, how genius is it to cast Leakes with the former “The View” star, another strong-minded, opinionated and often cantankerous female who never learned how to edit her words before they are launched from her mouth.
Trump is obviously looking for additional bloodletting and a high body count on this season of “Celebrity Apprentice,” which is the only reason why he would cast four black women on a single show. Michael Jackson’s sister, LaToya, whose elevator doesn’t go to the top floor, has also been cast on the show, along with Dionne Warwick. This is unprecedented for Trump. The Donald has never cast more than a single black male or female in each of the previous seasons of “The Apprentice” or “Celebrity Apprentice.” But, he must have taken copious notes while watching “The Real Housewives of Atlanta” and noticed how people salivate to watch delirium and psychosis.
In fact, I’ve seen on Facebook how people are treating the opening night of “Celebrity Apprentice” like a full-fledged fight party.
What works even more in The Donald’s favor is that Leakes is Omarosa on steroids (or Omarosa without the reconstruction). Even CNN’s Anderson Cooper appeared on Jay Leno’s “The Tonight Show” to wax poetic about how in love he is with Leakes’ personality. Moreover, the woman is her own best social-marketing machine. Her Twitter account is filled with striking or provocative musings at regular intervals:
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“Thanks for the love and for the hate because at the end of the day, it all works for me.”
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“Everybody has something to say about the other at some point. It’s all good because I feel like these girls are my publicist so let them talk.”
With all this simmering, The Donald is undoubtedly wrapping the dinner napkin around his neck and preparing for a heap of servings from this visual feast. –terry shropshire
