What would you do for an encore if you were instrumental in giving the world cinematic gifts like The Pursuit of a Happyness, The Karate Kid, Not Easily Broken and this summer’s anticipated blockbuster, Jumping the Broom, starring Angela Bassett and Loretta Devine?
Well, if you were Columbia Pictures executive DeVon Franklin, you’d a write book dispelling any myths of success being easy but confirming that, with proper alignment of priorities and an endless faith in God, your career will experience the bountiful, too. We recently spoke to Franklin about his new book, Produced by Faith: Enjoy Real Success Without Losing Your True Self. –a. robinson
What led you to the entertainment industry?
I grew up loving all facets of television and movies: cinematography, writing, lighting, producing … you name it. I especially loved “The Cosby Show.” My father passed away when I was young. Cinema and church were my escape mechanisms of choice. They really helped me to deal with the pain of the loss of my father. So, my growing interest in film and television led me to Handprint Entertainment, Benny Medina and James Lassiter’s then-company.
We hear so much about the entertainment industry that is negative. Was there ever an occasion where your faith was tested? What was the resolution?
Absolutely! My transition from an assistant to a studio executive was not without its challenges. In this industry, that is one of the most difficult transitions to make. I had been in my position for several years, and my career was at a standstill. Nothing would “jell.” I remember going into the bathroom stall wanting to cry out to God. Instead, He and I had a heartfelt conversation, a really sincere prayer. Ultimately, He knows the desires of your heart, right? I reiterated my desires and asked for strength and for patience for Him to deliver the right opportunity. I made my plea to Him.
That night, my bosses called me into the office to talk about my future with the company. It was no secret that I was unhappy and had ambitions and wanted more responsibilities. Fearing the worst, I entered the meeting not know what to expect. These were good people, so I just thanked God when they acknowledged that I had gone as far as they could take me, and they were going to help me find a position. They did this because they took a vested interest in me, in my career. I came close to wavering in faith, wondering if He heard me or if He cared. What He was showing me was that the desires of my heart would come to pass, but only through Him, not me. His efforts would “jell!” But, they always do, don’t they?
Does the advice in the book transfer to other industries?
Oh, it definitely does. The examples I use from the movie industry are simply analogies. The book is guidance from experience on a universal level. What I talk about can transfer to professionals in fashion, medical, law — whatever. The reader and I take a journey because I believe we are works-in-progress. But, the third most important entity in this work-in-progress is God. Together, we are the blueprint.
Tell us why the entire family will enjoy Jumping the Broom, including mom.
There is such a vibrant market for African American, family-themed film. People hunger for them and want to experience them with friends and family. This particular film raises awareness about how our differences can bring us together. Trust me. Your mom will love it!
