Jay-Z is pretty methodical when it comes to releasing albums, and he has applied this to running Roc Nation. According to him, Roc Nation is more interested in taking their time on delivering quality music, versus trying to fill some sort of quota. During a surprise visit to NYC radio station Hot 97 yesterday, Jay-Z dished on Roc Nation’s album release process and the importance of creating a well-rounded artist, not a one-hit wonder:
“J. Cole is pretty close, he’s coming out in September. He’s got a great album. Jay Electronica is working on a great album as well. He’s pretty close. Bridget Kelly just released — her debut song, ‘Thinking About Forever’ — For me, if you’re gonna come sign to Roc Nation, just realize it’s going to take a second. I’m into artists. I’m not really into putting a single out. It takes a minute to build artists. It’s just true. You can’t come off the street and make a classic. Rarely does that happen. Lauryn Hill was in the business for 700 years before she put out the Miseducation of Lauryn Hill. She had to go through some things. You have to go through some things.”
Great to see that they’re taking the time and effort to actually develop artists and put out quality music!
