1. How many times do you search YouTube for songs you want to hear on the daily basis? Here’s another question for you — How often do you put an artist in Pandora and get music by artists that you don’t want to hear? Regardless of what your answers are, Spotify puts an end to both of those issues by allowing users to search and play the exact songs they are looking for. Unlike iTunes, Amazon, etc., you can listen to the entire song. Consider it the Google of music listening.