Jay-Z has revealed the first ever television commercial for his Rocawear clothing line.
The commercia,l titled “Marcy to Barclays,” tells the story of Jay-Z’s ascent to the top, going from selling CDs out of the trunk of his car to performing for a sold-out crowd in one of the world’s biggest arenas.
The 30-second commercial will debut during the NCAA championship game on Monday, April 2 on CBS followed by the national premiere of the 90-second commercial on “106 & Park” on Tuesday, April 3.
“Rocawear just keeps reinventing and redefining itself every single day,” commented Jay-Z. “My goal was to have one gold album and that was it, then it was I want to show that an artist can ascend to the executive ranks,” he added.
The Barclays Arena will be home to the Brooklyn-bound Nets of which Jay-Z is a partial owner.
He will kick off the opening of Barclays Arena with a string of concerts starting Sept. 28, 2012.
