The “Tom Joyner Morning Show” featuring Joyner and a team of comedians and commentators reporting and discussing the latest news and sports of the day and playing popular R&B songs from the 1970s through the 1990s as well as contemporary R&B hits. The enormous success of his radio syndicated shows, has enabled Joyner to take his brand in other arenas and experience equal success and impact. In 1998, he started the Tom Joyner Foundation, which was created to provide more opportunities for students to attend HBCUs. He also founded Reach Media Inc., which produces the “Tom Joyner Morning Show.”