As CEO and president, Daymond guided FUBU to a staggering $350 million in revenues in 1998, placing it in the same stratosphere as such designer sportswear labels as Donna Karan New York and Tommy Hilfiger. Over the last 16 years, Daymond has evolved into more than a fashion mogul. In 2007 the street-smart businessman penned his first book, Display of Power: How FUBU Changed a World of Fashion, Branding & Lifestyle, which was named one of the best business books of 2007 by the Library Journal.
Known as the “Godfather of Urban Fashion,” Daymond is regarded as one of the most sought-after branding experts and keynote speakers in fashion and business today. With multiple business ventures on his resume, Daymond can be seen sharing his knowledge and business genius on numerous business and entertainment television programs.