One million black girls will have access to the tools and resources required to unlock to foster confidence and positive self-image, thanks to a dynamic initiative, Imagine a Future, announced recently at the Essence Music Festival.
Imagine a Future is a three-year initiative designed to positively impact the lives of one million black girls. Launched by a powerful partnership between Proctor & Gamble’s My Black is Beautiful, the United Negro College Fund and Black Girls Rock!, the program will observe and record the state of black beauty and the culture (people, music, fashion, celebrity, etc.) that influence it.
Lessons in leadership, sisterhood and college preparation were intertwined with swimming and other camp activities at the recent BGR! Queens Camp located in the New York area. Fifty teen girls were treated to the experience, sponsored by My Black is Beautiful.
“The Imagine a Future initiative represents one of the most exciting, purpose-inspired undertakings for P&G and My Black is Beautiful,” said Verna Coleman-Hagler, Procter & Gamble brand manager. “We’re thrilled to be the title sponsor of the BGR! Queens Camp for Leadership and Excellence and with our partners BGR! and UNCF, we’ll continue to support and uplift young black girls with opportunities and tools that inspire them to be their best.”
“My Black is Beautiful was started by African American women, for African American women around this dialogue of helping to celebrate their beauty no matter what definition they give it,” Linda Clement Holmes, P&G, chief diversity officer and senior vice president, global business service, tells rolling out.
“The launch of Imagine a Future reflects a natural evolution of our mission to focus on both black women and girls. We are thrilled to partner with UNCF and BGR! to bring this new initiative to life through the development of much needed solutions for our young black girls based on the must-have conversations about beauty, self-worth and empowerment.”
To wit, My Black is Beautiful sponsored the UNCF Empower Me Tour book award sweepstakes and distributed $3,000 in awards to six black female students, and one black female student received a $5,000 academic scholarship recently.
My Black is Beautiful represents a community of over 600,000 strong. To learn more about Imagine a Future initiative and MBIB visit: www.myblackisbeautiful.com or www.facebook.com/mbib, or follow the movement on Twitter @MBIBMovement.