Coors Light, the World’s Most Refreshing Beer, is the second best-selling beer in the U.S. Coors Light’s unique frost-brewing process locks in a taste as cold as the Rockies. It has been a favorite in delivering the ultimate in cold refreshment ever since it launched in 1978. Coors Light is constantly bringing innovation to its bottles and cans, with recent features including; the cold activated bottle, super cold draft, the vented wide mouth can with frost brew liner, the cold activated can and two-stage cold activation bottles and cans.