Savvy endorsement deals
In 2010, she signed a three year endorsement deal with electronics giant Vizio. While the contract amount wasn’t disclosed, the company generated over $3 billion in revenue that year alone. “Beyoncé is in an elite class of entertainers who are globally known and respected for their talent on stage and in front of the camera,” Laynie Newsome, Vizio’s cofounder and vice president of sales and marketing communications. “We believe both VIZIO and Beyoncé are closely aligned as American success stories who have redefined the rules in our respective industries.”
