marketing Archives - Rolling Out

Elsie Cardell is the president and owner of Results Sales & Marketing, LLC. Cardell has 30 years of experience in strategic sales leadership. She started the premier sales and marketing company in 1994 to support small to midsize manufacturers and salon retailers. She is also an active community member serving in many organizations including Delta…

Romina Brown is the president and CEO of Strategic Solutions International, a category growth management company for the textured hair care industry. With a background in strategic planning and integrated marketing, Brown opened the Chicago based business in 2004. Brown has experience working with world-renowned CPG, beauty, apparel and real estate brands. She is also…

Robin Beaman knows the impact of properly marketing a product, business or influencer. The Howard University alumna has served as director of public relations at the National Children’s Museum in Washington, D.C., Black Entertainment Television, and “The Oprah Winfrey Show.” Beaman would later branch out on her own and start Beaman Incorporated, a strategic communications…

Best friends and marketing experts Jocelyn Coley and Chandra Lewis started The Allen Lewis Agency in 2015. TALA, as it is known, offers a variety of services, including brand development, communication planning, experiential events, marketing and more. Rolling out spoke with Coley, the chief executive officer, and Lewis, the chief operating officer, about how they…

Alissa Constable is a marketing consultant and executive producer who creates world-class experiences for brands, companies and nonprofits. In 2004, Constable founded EMERGE/NEXT Leaders, an experiential education company that produces digital and live events to inspire, educate and celebrate diverse and emerging leaders. Rolling out spoke with Constable, a graduate of Hunter College with a degree…

Tenille Jackson is the owner and chief digital strategist of Digital Vision Enteprises LLC, a boutique marketing agency. Jackson specializes in digital marketing campaigns, online community building, and social amplification for long-term results. She’s the founder of an interactive online community of moms called The Chicagoland Mom Squad. Jackson also enjoys cultivating talent for the…

Captivate Marketing Group is led by Yvonne McNair, a creative, certified entertainment marketing professional and Emmy-nominated event producer. McNair has a proven track record of conceptualizing and orchestrating small and large production events, marketing campaigns and programs to effectively create business development opportunities, increase revenue and growth. McNair also is known as a powerhouse behind…

Nick Nelson is an award-winning brand strategist, creative executive, and CEO of BRANDPRENUER. Nelson is an innovative force in the brand marketing world. Throughout his nearly two-decade career, he has produced targeted marketing and communications strategies for leading consumer brands like Disney, General Mills, HBO, NBC and more. BRANDPRENUER helps its clients soar online by…

Larvetta Loftin is the founder and CEO of L3 Agency, a full-service marketing and communications firm in Chicago. For more than 16 years, her company has executed award-winning marketing and branding campaigns for several companies and national brands, including Verizon, Bacardi and McDonald’s. Loftin also has built a career as a content creator, speaker, community…

Jazzmene Ford is a spirited marketing professional with over five years of experience in the consumer-packaged goods and beauty industries. The Jacksonville, Florida, native is a natural-born creative with an insatiable curiosity and innovative approach to marketing. Ford is a graduate of Florida State University, where she earned her bachelor’s in communications. She is also…

Belvedere’s Vice President Allison Varone understands the importance of authentic collaborations. Varone and Belvedere recently tapped cultural sensation Janelle Monaé to serve as a spokesperson for the “A Beautiful Future” campaign. Varone shares how the drive for creating a future where natural character, integrity, diversity, and self-expression are celebrated as well as Belvedere’s understanding of…

Keenan Harris is a seasoned marketing and sales manager working in the wine and spirits industry. He currently serves as the senior multicultural marketing manager for Brown-Forman in the United States and Canada. Rolling out spoke with Harris about marketing for the Jack Daniel’s brand. How do you use collaboration as a marketing strategy? Collaboration…

Ryan Robertson is a marketing innovator as well as a lover of music and entertainment. He currently serves as the head of multicultural marketing at Diageo, a global leader in the alcohol industry. Robertson has a bachelor’s degree in marketing from the University of Tennessee-Knoxville and an MBA from Xavier University. He has more than…

Christina Steed’s background includes journalism, national and international corporate communications, expertise in multicultural, diversity and inclusion communications and a brief stint with the Federal Bureau of Investigation’s Chicago office. Her agency work is growing in the space of diversity and inclusion communications as companies seek out Flowers Communications Group not only for its expertise in…

Currently serving as the director of marketing for the University of Texas at Austin, Robin Meeks never intended on being the ideation savant she has become. Truth be told, she felt more suited as a project or procurement manager until a Sprite campaign changed her career path for good. “I was doing research for a…

A dual resident of Chicago and New York City, Khali Smith launched a career in real estate sales subsequent to overseeing his family-owned and -operated pastry business, Lou’s Gourmet Sweets, where he serves as chief operating officer. Since landing in the uber-competitive confines of NYC, Smith has used his passion for customer satisfaction, in sequence with…

Hennessy has found alternative ways to market to urban culture. One of the company’s most intriguing campaigns features rapper Nas. The Queens-raised emcee narrates several commercials that spotlight the lives of great people in history such as Patriarch Auguste Piccard, the first man to reach the stratosphere, and Major Taylor, a Black cyclist who broke…

It’s safe to say most kids grow up playing “That’s my car!” as they watch their favorite vehicles ride by and dream about one day owning one. But for Lexus’ Michael Moore, that dream not only became reality, but it also became a calling. For Moore, a native of Los Angeles and the senior manager…

Jamaican-born Melissa Hibbért is a makeup artist, author, life coach, and marketing expert. The Fisk University graduate had a 14-year career in corporate marketing. She just released a new book, Face Your Beauty. Rolling out spoke with Hibbért about her journey as a makeup artist as well as her new book release. How did you get…

L. Michelle Smith is an author, speaker, professional executive and business coach. She is the founder of no silos communications, the parent company of six brands. Smith has more than 25 years of experience as a communicator and integrated marketer. Rolling out spoke with her about all the work she does under no silos communications…