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Hennessy has found alternative ways to market to urban culture. One of the company’s most intriguing campaigns features rapper Nas. The Queens-raised emcee narrates several commercials that spotlight the lives of great people in history such as Patriarch Auguste Piccard, the first man to reach the stratosphere, and Major Taylor, a Black cyclist who broke…

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Charity Evans is a marketing professional with a passion for bridging the cultural gap in the wine and spirits industry. The University of Texas at San Antonio graduate is a trade marketing manager at Republic National Distributing Co. in Grand Prairie, Texas. She is the African American lead for all RNDC markets, creating marketing strategies,…

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Letitia Owens is vice president of marketing at Presidential Business Center, a premier provider of office space to more than 170 companies and individuals. Owens manages the business with her partner Julia Hilliard and also co-produces projects for her husband’s media and video company, Dfwivideo. in addition to her current businesses, she has been a…

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Patricia Bailey is the founder of the PBailey Group, a strategic planning business group where she manages product development, channel marketing, and promotion planning. She is a graduate of Chicago State University and Northeastern Illinois University. Prior to starting her company in 2003, Bailey was an executive for seven years at Pro-Line International. Rolling out spoke…

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Dametria Mustin is a marketing maven with nearly 15 years of experience. Her background includes international marketing, product development, and brand management. Her entrepreneurial spirit and unwavering passion for multicultural consumers, support her unique and creative stamp she places on any brand she touches. Mustin currently serves as the global marketing director at PDC Brands.…

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Melissa Proctor is the executive vice president and chief marketing officer for the Atlanta Hawks Basketball Club and State Farm Arena. Proctor joined the organization in June 2014 and oversees the club’s marketing team, creative group, brand merchandising, live experience, production, brand communications and Hawks Studios. She holds a bachelor’s degree in communication from Wake…

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Evan Taylor was first introduced to multicultural marketing through working with the Asian American community. He quickly learned that multicultural communities are far from monolithic and has applied those learnings throughout his career.  Fast forward to today, and Taylor has become MassMutual’s head of African-American marketing, where he advocates for initiatives with a focus on raising…

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Crystal Reynolds is a senior account director at the award-winning advertising agency Walton Isaacson. She is responsible for creating and leading McDonald’s African American Consumer Market (ACCM) experiential brand marketing initiatives and making an impact at premier events such as Essence Festival and BET Experience. As a Black woman, what do you consider your superpowers to be?  Faithfulness,…

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Tarcus Allen is a marketing professional with Chicago-based Luster Products Inc. As the brand manager for SCurl, one of the leading men’s grooming products in the industry, her responsibilities include developing eye-catching advertising campaigns, inspiring the best barber ambassador team, writing editorial content for major publications, and coordinating trade shows and events. As a Black…

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We continue our Sisters with Superpowers series with multicultural maven Goldie Taylor, who is the chief marketing communications officer of the Metropolitan Atlanta Rapid Transit Authority (MARTA). A prior service active duty U.S. Marine Corps public affairs broadcaster, Taylor has been a working journalist and communications executive for 30 years. Joining MARTA from New York-based IAC…

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Since 2007, we’ve seen an uptick of Black-owned businesses in the United States. In 2016, the United States Census Bureau did a study and found that the number of Black or African-American-owned firms grew 34.5% between 2007 and 2012 — from 1.9 million to 2.6 million in 2012. This increase came from Black women, who…

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