Beyoncé’s business brilliance: beyond the music and glamour

Beyoncé's business brilliance: beyond the music and glamour

An in-demand performer, even without new music to promote

Beyoncé  played the new Revel resort in Atlantic City last May, effectively re-announcing herself as a performer after taking time off to tend to her baby daughter. The show was a resounding success with 146,000 people reportedly in attendance over four days—including First Lady Michelle Obama and her daughters. With Atlantic City struggling to bring in revenue, they knew exactly who to call.


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