Nicki Minaj reveals 4 reasons major brands attach themselves to hip-hop

Nicki Minaj reveals 4 reasons major brands attach themselves to hip-hop

When hip-hop was introduced to popular culture in the early ’80s,many believed that the music genre would fade away within years, as happened with disco. However, hip-hop continues to prosper because it’s more than music; it’s a lifestyle.

Big corporations have taken noticed and aligned themselves with the top hip-hop artists and producers.


Nicki Minaj recently partnered with K-Mart to introduce her own clothing line.

Nicki Minaj recently spoke with rolling out and revealed four reasons big brands attach themselves to hip-hop.


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A.R. Shaw
A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Shaw's latest book, Trap History, delves into the history and global dominance of Trap music. Follow his journey on TrapHistory.Com, Twitter @arshaw and Instagram @arshaw23.
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