Celebrities make a large portion of their profits by endorsing products. Audiences love celebrities and everything associated with them. With that knowledge, companies attach their products to whoever appeals to the demographic they are targeting.
Just as products are associated with the hottest stars, so is scandal. Personal drama may keep these stars in the headlines, but it may also take them off of cereal boxes.
Here is a list of celebrities who have lost endorsements because of scandalous activities.
