American Express Unstaged Rebecca Minkoff with music by Janelle Monáe
Live from Mercedes-Benz Fashion Week, American Express brought an industry show to consumers with “Unstaged Rebecca Minkoff” at the Rebecca Minkoff Spring 2014 runway show set to the live music of Janelle Monáe with her four-piece band and hosted by Kelly Osbourne of ‘E! Fashion Police.’
American Express streamed this memorable event for fans across the globe on RebeccaMinkoff.com. Fans could tune in for a behind-the-scenes pre-show hosted by Osbourne to take part in the action with behind-the-scenes photos and insights shared through Twitter and Instagram. Just before the models hit the runway, Osbourne gave fans exclusive access and commentary. There was also a backstage camera angle giving fans at home an insider’s look and sneak preview of each item before the models walked down the runway.