In honor of breast cancer awareness month Harley-Davidson has made a promise for women affected by breast cancer: “You’re not alone, because we ride with you.” This message is H-D fans, V-twin enthusiasts, their family and friends.
“The brave and courageous women who have shared stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson, Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company founder. “The custom Pink Label gear is a powerful way for riders and enthusiasts to express their support for the one in eight women in the United States who are diagnosed with this disease.”
The new and expanded H-D Pink Label Collection includes 88 iconic items, including the pictured Women’s Pink Label RCS Soft Shell jacket ($160). Three percent of the suggested retail price benefit The National Breast Cancer Foundation and Young Survival Coalition. Get your pink on.