Move over Google, I-phone and Android, Amazon has joined the Smartphone market, late but with a vengeance. Amazon CEO Jeff Bezos introduced the new phone at a technology event in Seattle, Washington. The phone is called the Amazon Fire phone and it is the world’s first Smartphone with a 3-D screen. Unlike other phones which may have one or two cameras, the fire phone has a total of 6 cameras. Four of the cameras face front and scans and registers the users face, eyes and head. The data is then processed and the screen modifies itself, not only visually, but also operationally. By simply looking up or down, the screen will scroll by following the eye movement of the user.
In addition, the phone features a special application called Firefly. Firefly is truly a game changer because it allows the consumer to literally buy almost anything they see. By simply taking a picture of any product or using the phone to record a clip of music a user can be directed to Amazon to make the purchase. That is the unique advantage of the Fire phone. Now Amazon is totally linked to the consumer through the phone.
The phone is scheduled to be available on July 25, 2014, exclusively with AT&T. The phone is 32GB and will cost from $199 to $649 with a two year contract. Amazon is also giving an introductory offer of the Amazon subscription service Prime which includes free two-day shipping on products and other benefits.
