Dr. Dre files lawsuit to cease production of knockoff Beats by Dre
Dr. Dre takes legal action to stop Chinese vendors from illegally producing counterfeit Beats.
According to TMZ, Dre has lost billions due to the sale of Chinese-made knockoffs and it is tarnishing his image, brand and reputation.
In the lawsuit filed by Dr. Dre, “Beats claims a nefarious group of unnamed websites based in China … are getting filthy rich selling cheaply-made, counterfeit headphones, bearing the red “b” logo —and raking in more than $135 billion in revenue.”
Dre is seeking damages in the sum of the estimated $135 billion, to take over all domain names associated with the websites selling the knockoffs and to cease production of the fakes altogether.
Several months ago, Dre made a fortune selling off his beloved Beats and is clearly trying to tie up loose ends before parting with the brand entirely. – ruthie hawkins/@ruubabie
