Jay Z just might be serious about conquering the sports world after all.
In his latest power move, the Brooklyn emcee and his Roc Nation Sports agency recently acquired a license to promote pro boxing matches in addition to having the ability to sign and represent boxers. According to Michael Yormark, president of Roc Nation and chief of branding and strategy, the procurement of the licensing has been eight months in the making but the company is looking forward to bringing something new to the sport. “There’s no question the sport of boxing needs a new player, someone who can do something different. We’re energized, and we’re going to make a difference. This is a huge priority to us. This is a highly serious business to us,” he said.
To kickstart their boxing division, Roc Nation has brought along industry veteran David Itskowitch to be its chief operating officer. Most recently, Itskowitch served as chief operating officer of Oscar De La Hoya’s Golden Boy Promotions from 2006 to 2013.
