Drake is taking his October’s Very Own brand to another level.
The Young Money superstar reportedly is planning to open the very first OVO Store. Drizzy previewed the project via Instagram this weekend, with a photo of the building in Toronto. The OVO owl logo is the store’s only signage, and another shot revealed that the interior is covered by OVO owl wallpaper. Toronto, Drake’s hometown, is the obvious choice for the flagship store; though some may speculate that he would’ve been wiser to launch in New York or Los Angeles.
Either way, Drake was understandably happy to share the news. He thanked his creative director, Oliver El-Khatib, who is overseeing the project.
“Proud of my guy @oliverelkhatib OVO Store opening soon #6Side,” reads his caption under the Instagram pic.
It is unclear exactly when the first OVO Store will open its doors.
TAKE A LOOK AT THE FIRST OVO STORE