The classic hip-hop format continues to be the hottest trend in radio as more and more stations are adopting the format.
While some stations are completely turning over to the best in old school hip-hop, some urban AC stations are getting in on the act as well.
Chicago’s Soul 106.3 recently announced plans to debut a new feature show entitled, “The Basement” hosted by Chicago rap artist and former Power 92 on-air personality Teefa.
Designed for the mature hip-hop lover who enjoys reminiscing to the tracks they grew up with, listeners who tune in to “The Basement” can expect to hear classic tracks from artists ranging from Doug E. Fresh to Notorious B.I.G. to Master P.
Teefa said not only is the music a natural fit for her, but it’s something the market needs as well.
“I was raised in hip-hop culture. It literally shaped me to be the woman I am today,” Teefa said. “Throwback hip-hop has been homeless in terms of mainstream radio in Chicago for a long time now. I’m honored to be on 106.3 with my family and playing music I am passionate about. I am truly blessed. I can’t even call it work because I’m having too much fun.”
“The Basement” is set to premiere on Soul 106.3 (WSRB-FM) on Monday, Feb. 9 and will air each weekday from 10 p.m. to 12 a.m.