FOX scores record numbers with ‘Empire’ and ‘Rosewood’ premieres

Cookie makes an appearance at the #FREELUCIOUS concert, even though she knows he is guilty.
Cookie Lyons aka Taraji P. Henson Empire season 2 debut (Fox.com)

FOX News may lean conservative and play to white fear, FOX Broadcasting is dripping in delicious chocolate.  History repeated itself as the network enjoyed record-breaking numbers for Wednesday’s “Empire” and “Rosewood” premieres.

Empire boasted 16.2 million views while Rosewood enjoyed a strong debut with over 7.4 million views.  In addition to views, Empire broke social media record, generating 1.3 million tweets during the night’s telecast to rank as #1 most Tweeted one-hour broadcast drama series ever. ABC’s Scandal started a viral trend with hashtags that tracked social media engagement on Twitter and Instagram and Empire took this viral trend to new heights.


Only time will tell if Empire’s numbers will remain steady throughout the remainder of the season. However, with upcoming cameo guests including Tyrese, Lenny Kravitz, Alicia Keyes and even Oprah, social media engagement is sure to remain at an all time high.

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Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
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