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Vivica A. Fox commits huge PR faux pas, calls 50 Cent a ‘booty snatcher’

Photo credit: Bravo

Photo credit: Bravo

Vivica A. Fox and 50 Cent clearly had one of the worst breakups in Black Hollywood history. Their connection was the embodiment of a May-December romance gone wrong, and exemplified why bad boys don’t always make the best bed partners for older women. The short-lived romance fizzled out almost immediately, but Fox, like many women, has had a hard time getting over her ex. Last year, when asked which of her exes was the love of her life, Fox revealed that out of all her exes, her ex-husband included, 50 Cent was the love of her life. 50 Cent was later asked about her remarks and diplomatically replied that he probably wasn’t ready for the relationship and wished her well. It seemed like we could put the relationship drama to bed with the two of them until BRAVO’s “Watch What Happens Live” show aired on Sunday, Nov. 7.

Fox started a social media war that is sure to take the heat off Meek Mill, Rick Ross, the #TLCgoingtojailparty and everything else that has social media’s attention, when during a guest appearance on ‘Watch What Happens Live” with Andy Cohen, she insinuated that 50 Cent was gay and referenced a former XXL cover of the rap mogul with Soulja Boy suggesting he looked like a “booty snatcher.” You could almost hear the virtual gasps as texting, tweeting and IG posting stopped in collective shock. Fellow guest Kandi Burruss immediately shifted the direction of her body away from Fox in apparent disbelief. What could make a 51-year-old actress lash out against rap’s biggest social media prankster and a 25-year-old rapper and “Love & Hip Hop Hollywood” cast member? What would make Fox, a middle aged woman who has openly struggled with her transition from sexy starlet to matronly supporting actress, start a war with two men who have nothing to lose in dragging her reputation through the mud, no doubt complete with sexual references that would usually be off limits?


50 Cent / Soulja Boy cover 2010 XXL Mag – Vivica Fox referenced the XXL cover as proof of 50 Cent looking like a “booty snatcher”

As an entertainment publicist and media coach, I’ve always advised talent to err on the side of diplomacy when given an opportunity to speak negatively about another celebrity.  Emotions often distort one’s authentic perspective and taking private feelings public risks giving a temporary situation long-term value. Perhaps Fox was angry with 50 Cent because of something the public isn’t privy to, now because she acted on impulse, her words along with everything 50 Cent and Soulja Boy throw back at her will appear when someone types her name into a search engine. Although Fox is a seasoned actress, that negative publicity will not work in her favor when casting directors consider her for possible opportunities. No talent  is exempt from the aftermath of bad publicity. If a consumer brand is considering hiring Fox, and their marketing team initiates a search on her current popularity, references to her sexual performance or techniques via 50 Cent, whom she recently called the love of her life, will certainly not evidence her being a bankable asset.

Unfortunately for Fox, the fallout will hurt her social perception much worse than it will 50 Cent’s standing. 50 has made a career of being a bully and prankster and so it’s consistent with his brand. We expect 50 Cent to shoot videos mocking others and make claims against his competitors that often are unwarranted. 50 Cent’s fans follow him because they see his antics as entertaining. Fox has fans that love her for her acting ability and image of being the cool yet classy pretty girl next door. Hearing 50 Cent air out her sexual history isn’t something Fox’s audience expects and won’t mesh well with her brand.

My professional advice to Fox would be to consult with a reputable publicist and draft a retraction statement taking ownership for her actions, and apologizing to 50 Cent and Soulja Boy. If she does it the right way it could diffuse 50 Cent’s comedic attack and may even shame Soulja Boy from adding anything else to the fire. (No one really enjoys throwing verbal jabs at a woman older than their mother.) If Fox chooses not to retract her statement; I would suggest doing a bang up job at promoting her alleged upcoming guest role on “Empire.” In Hollywood, the only thing that trumps bad publicity is using your talent to get back on top!


  1. Malibu Jones on November 9, 2015 at 8:43 am

    So what’s the difference in PR faux pas and being thirsty for attention?

  2. Shelly Shell on November 9, 2015 at 12:04 pm

    LOL, did you read this b*tch’s Bio, “…equestrian in training” LMAO, she knows she cant sit hwr big ass on no horse. Viv Fox ain’t checking for no advice.

  3. hidaya on November 9, 2015 at 12:20 pm

    If 50 is a booty snatcher, he must have snatched the hell out of Vivicas because she can’t leave him alone! How does Natalie Cole’s song go, ♫ “Unforgettable… That’s what you are.”♫ ♫


  4. guest on November 9, 2015 at 1:41 pm

    This is just sad. I remember when she was one of the baddest, most desirable actresses in the game. Now she’s trolling a washed up rapper that dissed her ten years ago for attention.

    • Cee jay on November 10, 2015 at 12:21 pm

      50 nor Soulja boy are hardly washed up.Check your references again please.

  5. FuZ on November 9, 2015 at 3:46 pm

    50’s reply was that he wasn’t gay when she was eating his arse.
    And that dude from LLHLA, calling her a grandmother. Ooh. Burn. Why is your drawls showing in a pic with another dude right up on you.

  6. t M. on November 9, 2015 at 9:22 pm

    I wonder if the author has connections with fiddy? This gorilla looking one hit wonder had a hit when my son was in elementary school. Now he is grown with a wife and a kid. Auntie Viv can say what the hell she wants. If half a buck wants to bitch like a 5 year old … That’s to be expected. This gorilla man has gone off on his own son on Twitter, got sued for being a jack ass threatening to leak a sex tape on a woman, the list goes on and on. And people are bowing down to this 40 year old has been mediocre past rapper?!! FOH!!!! And to those who believe ANYONE would lick this spider monkeys ass- you must be window lickers your damn selves.

  7. Simpson27 on November 10, 2015 at 12:30 pm

    The author of this (very well written) article said it, “50 [Jackson] has made a career of being a bully ….” That is not, in any way, laudable or commendable. However, Fox probably unwisely had a couple of alcoholic drinks, and her words got looser and looser. Cohen, I am convinced, plies his guests with alcohol so this precise sort of thing occurs.

  8. cockbreath on November 10, 2015 at 10:04 pm

    Personally 50 cents could have been more of a gentleman when describing the sex act that he indicated that dear Vivica performed on him. Instead of saying ‘I let her lick my ass, he could have easily have said “I allowed her to take her tongue and RIM my ass.

  9. cockbreath on November 10, 2015 at 10:12 pm

    Vivica has now made having sexual relations more difficult for black women.Now that 50 cents has revealed to the public that lovely Viv knows her way to a man’s heart is through his butt hole, men are now going to demand their woman add anal eating their butts along with the usual oral penis sex and other techniques. Oh Viv what have you done girl?

  10. [email protected] on November 11, 2015 at 6:08 am

    Still remember her from “Independence Day” and met her once in person at the place I work at about three, maybe four years ago. She probably has her issues just like some of these other black women but overall she’s still a classy lady.

  11. shellyTheGreat on November 11, 2015 at 8:49 am

    when did putting your mouth on someone’s anus become hot? i would never date anyone who admits to doing that.

    • guest on November 12, 2015 at 8:03 am

      Strange times we live in! And for him to be boastful about it is even more strange!

  12. 6Feet5inFl on November 11, 2015 at 11:05 am

    Lee Daniel’s sent his Pit Bull in the form of Vivica Fox to quiet 50 talking about Empire vs Power. She may get a reoccurring role and a spin off. However, 50 is insane and has nothing to lose. He lives for this
    SH-T! Her years of respect gone in ONE INTERVIEW!

  13. [email protected] on November 11, 2015 at 12:41 pm

    Andy Cohen strikes again! He loosens his guests tongues with free alcohol, then instigates a fight, then sits back and says, ‘dance puppets, DANCE!’ Raising his ratings and making him ever richer…but he doesn’t share the wealth well. Vivi should know the game by now

    • 6Feet5inFl on November 11, 2015 at 11:07 pm

      I think it was rehearsed prior to her appearance on Empire. 50 is always on full bast in regards to Empire vs Power. She told Lee Daniels that she could take care of 50.