What is the name of your series and why did you choose that name?
The name of the series is called RnBUntapped. I decided to name the show RnBUntapped because I felt like the genre wasn’t being tapped into the way it’s supposed to. I think part of the reason is because there’s a lack of outlets and platforms for emerging R&B artists. So we want people to “tap” in and see who we’re showcasing.
Name four groups or individuals that will perform and why you selected them for your showcase.
Every month we feature some of the country’s best up and coming R&B artists that are trying to make a break through the music industry. This month we are featuring four different acts, though each of these unique individuals are all R&B artists, they will all be bringing forth their own style. Final Draft an all male quartet who is taking the music industry by storm with their dynamic vocal ability and strong stage presence. Then we have the incomparable Marissa Jones better known as “Marissa.” This Atlanta native had no intention on sharing her passion for music for the world but she linked up with K. Camp and put her college plans on hold to leave her mark in the music industry. Third on the list, we have Ms. Angelina Sherie. Angelina is a singer, songwriter, and violinist. Hailing from one of America’s most diverse burrows, Queens, NY. Coming from a strong music oriented family, Angelina Sherie has blossomed and is becoming known in the music industry. Lastly, we have the sultry Ms. Crystal Cruz. Blending old soul with modern R&B, Ms. Cruz’s vintage appeal leaves music lovers speechless.
Why is Atlanta an innovation lab for musicians looking to break into the business?
Atlanta is and has always been a city that cultivates black arts, music and culture. These factors and many more are the primary reason why something as unique as Rnbuntapped is needed.
Why is an R&B showcase important in a hip-hop driven market place?
True music connoisseurs appreciate diversity; in an era where Hip Hop has seemed to dominate the world of music as a whole, an R&B showcase such as Rnbuntapped will serve as the perfect vehicle to allow some of the country’s most amazing singers to emerge from the nooks and crannies.
What would you tell talent who wanted to be a part of your showcase?
I always tell artists that want to be apart of the showcase to send us their original music to our email, which is [email protected]. We always look for new artists to expose.
How would you describe the career path you have taken?
My career path is focused on creating quality goods and services for the betterment of black culture. I want to continue to help shift our culture in a progressive way. RnBUntapped is just one of the things I want to do for the culture; Keeping black music alive and putting love back in the air. Rnbuntapped is just the tip of the iceberg though; I’m working on a couple more projects that will launch this year. Stay tuned!
What are some of the highlights of your young career and what have you learned from the experiences?
I’d definitely say working with every artist that we’ve showcased so far is a highlight. I love bridging the gap for people and assisting them in building their brand. Also, connecting with some of Atlanta’s staple nightlife venues such as Suite Food Lounge. I definitely learned a lot about handling the business side of things. I also learned that everything doesn’t go the way you expect it and you have to prepare for that. People may not show up on time or the sound may not be right but you have to be prepared to adjust and show up to the occasion.
How did you like attending a HBCU and what were your favorite parts about it?
Attending a HBCU is probably the best decision I’ve ever made in life to date. Going to Tuskegee University has taught me so much as far as being independent, about my rich culture, tradition, and being able to connect with people from different parts of the world. I’d definitely say my peers were and are my favorite part of the school. We are so close knit, and a family. We support each other in all our endeavors even post graduation. It’s rare you see college alumni support each other like ours. Shout out to all my alum from Tuskegee University and other HBCU’s doing it big. For those who are still in school, keep grinding hard, and stay in those books!
Where is the music business going?
The music business is going back to the independent wave. Where you’re going see a lot of independent artists getting notoriety without these big labels behind them. Look at Kehlani; she built her cult following just by herself and her team. Now she’s signed to Atlantic but she was already big before that. I really don’t think you need a label unless you NEED the marketing and distribution. But you can honestly build the team yourself and do it; a prime example of this would be Tech N9ne. As far as the music goes, it’s going back to that feel good music. Content with substance that evokes real feelings. I think people are tired of hearing these drug induced records, and about strippers all day. It’s time to take it back to the essence where people talk about love and real issues.
Three books you would suggest one read because they helped you.
Three of my favorite books right now are The Alchemist, The Seven Spiritual Law Of Success and The Four Agreements. I’m really big on spirituality and being in tune with self. That will help you live your life in full potentiality and guide you to your purpose in life.
