Beyoncé’s jewelry in ‘Formation’ video; get the details

By Yvette Caslin
Feb 09, 2016
3:34 pm

BOOM! BEYONCE wears DYLANEX in ‘FORMATION’ video

In her latest video for the single ‘Formation,’ which dropped on Saturday, Feb. 6, 2016, one day before the singer made her Super Bowl 50 halftime appearance with Coldplay and Bruno Mars. Beyoncé was rocking jewelry by DYLANLEX.

DYLANLEX began as Drew Ginsburg, a young jewelry designer, took to documenting her unique jewelry creations in the form of an Instagram photo journal. Her designs and “selfies” ultimately garnered the attention of a cult following, including Bella Hadid, Zoe Kravitz, Alicia Keys, and Kendall Jenner, and evolved into a social media movement. As a result the young designer was able to cultivate a consumer fan base via her social media platforms. Today DYLANLEX exists as a full a line of original hand crafted statement pieces that has grown to include necklaces, rings, and bracelets.

Each DYLANLEX piece is hand crafted in New York City, using the expertise and craftsmanship of artisans gathered from across the globe, to create pieces that blend modern edge with the elegance of traditional techniques. Swarovski Crystal, antiqued metals, and internationally curated elements combine to create statement jewelry that would normally only be possible by combining several distinct pieces. In a world where everyones fashion has something to say, statements must be louder. DYLANLEX.

Beyoncé wears DYLANLEX’s Hadley and Falkor II necklaces, Ivy earrings, and Rocky and Rhys bracelets.

Y’all haters corny with that illuminati mess
Paparazzi, catch my fly, and my cocky fresh
I’m so reckless when I rock my Givenchy dress (stylin’)
I’m so possessive so I rock his Roc necklaces…