Kelly Rowland announces new makeup line for ‘chocolate girls’

NEW YORK, NY - DECEMBER 2: Singer Kelly Rowland attends the Alvin Ailey American Dance Theater’s 'Opening Night Gala' benefit at New York City Center on December 2, 2015 in Newark, New Jersey. Photo by Raymond Hagans/Steed Media Service
Photo credit: Raymond Hagans/Steed Media Service

Kelly Rowland’s got some big news. The Destiny’s Child alum recently chopped it up with Essence at the Boys & Girls Club of America, where she revealed her new baby — a makeup collection catering to chocolate girls.

“My makeup artist Sheika Daley and I are actually starting a makeup line we’re making sure we make, well, we’re starting off with lashes and then we’re going to have it grow for all women,” Rowland told Essence. “But definitely making sure we have our chocolate girls covered. Gotta get the chocolate girls in there! We have to have that, you know. I think Iman has done a beautiful makeup line and I want to do it too!”


No stranger to going glam, Rowland detailed the experience that influenced the project. “I remember going to Europe and there was this one makeup artist — I’m a chocolate girl, and she made me look pink,” Rowland told PeopleStyle. “And then when she tried again, I looked green. And then when she tried again, I looked way fairer than what I really am.”

Rowland went on to recall of their early days, when she and the former girl group tried to take the matter into their own hands, “I looked like a monster in one picture. I remember Destiny’s Child went to the Brit Awards, and we tried to do our faces ourselves — I looked crazy. So I had to learn!”


When it comes to advice she would have given her young make-up loving self, the mother of one said, “Less makeup is more – You can look like yourself — you don’t have to want to look like anybody else. Just be your own unique you. And intuition. As women, we have the best intuition, so just go with it. There’s nothing wrong with it, you’re spot on.”

Needless to say, the “Dirty Laundry” singer has certainly developed her own look. Whether she’s opted for a bold lip or a smokey eye, Rowland certainly knows how to make it work.

What are your thoughts on Rowland launching a makeup line for “chocolate girls?” Sound off in the comment section below.

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