On Feb. 10, Ray J unveiled his new major deal to the world and his celebrity friends. In Beverly Hills, California, Ray J, owner of Raytroniks with his business partner Billy J, made history when he signed on to do an official collaboration for Scoot-E-Bikes x MCM to be exclusively released at Neiman Marcus in select markets. At the launch, Ray J was joined by his sister Brandy, wife Princess, and his parents. Sounds were provided by DJ Printz.
This event, co-produced by premiere firm The Brand Group, was one for the books for this 2017 Grammy week. Spotted inside were singer Keke Wyatt, Misa Hylton, Mona Scott-Young, film producer Datari Turner, Romeo Miller, Malaysia Pargo, Miss Diddy LA, and Karen Civil. VP of men’s sportswear for Neiman Marcus Twana Brown said, “Wow, this is an amazing event. We sold out of all the Scoot-E-Bikes we have here.” She credits the work of the Brand Group and Ray J ‘s team.
See pictures below.