McDonald’s and Urban League partner for HBCU Bus Tour

Photo credit: Burrell

McDonald’s of Northeast Ohio partnered with the Urban League of Greater Cleveland to send approximately 100 minority students on the 29th Annual HBCU Bus Tour. The tour, which is currently in progress, started on March 27 and is set to end on March 31. Students on this tour will receive the full college experience as they visit the following six Historically Black Colleges and Universities:

  • Howard University
  • Bowie State University
  • Morgan State University
  • Norfolk State University
  • Hampton University
  • Virginia State University

They’ll also be stopping at these national landmarks as they pass through three states:

  • National Museum of African American History & Culture
  • MLK Jr. Memorial
  • Congressional tour of The United States Capitol Building

The HBCU Bus Tour has proved to be an invaluable experience as an estimated 50 percent of the tour attendees continue on to pursue degrees in higher education. The tour focuses on three key principles: Exposure, engagement and experience. These key principles help undecided students get back on the right track and focus on their future.

Marsha A. Mockabee, president and CEO of the Urban League of Greater Cleveland, announced the importance of this year in regard to their league, as well their partnership with McDonald’s.

“This year marks a historic milestone for the Urban League of Greater Cleveland as we celebrate 100 years of empowering communities and changing lives…We are pleased to welcome McDonald’s of Northeast Ohio as lead partner, in addition to Black History Tours, in this important work,” Mockabee said.

Moreover, Herb Washington, McDonald’s owner/operator, chose this partnership because of McDonald’s long affiliation with assisting in the community.

“This type of grassroots educational involvement is a part of the DNA of McDonald’s. We are happy to partner with the Urban League of Greater Cleveland and the families throughout Northeast Ohio on this worthwhile project,” he said.

Kudos to McDonald’s of Northeastern Ohio and the Urban League of Greater Cleveland for helping students make positive strides towards their future.

Want to join these students on their journey? Follow #mcdHBCUtour on social media and get engrossed in their experience. You can also visit the McDonald’s of Northeastern Ohio’s landing page at

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