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Ceasar Richbow, Mike Robinson make a difference behind-the-screen in Atlanta

Ceasar Richbow, CFO; and Mike Robinson, CEO (Photo Credit: Oscar Spearman Photography)

Total Momentum Productions Contribute to the Community and Make a Difference Behind the Screen

When two successful results-driven men of different backgrounds, who share similar ideas and goals, come together, the possibilities are endless. CFO, Ceasar Richbow, and CEO, Michael Robinson, of Total momentum Productions, LLC, a black-owned full-service motion picture and television production company in Atlanta, GA, are executing the possibilities and fulfilling their dreams while making a difference in their community and in the film and TV industry one project at a time.

Total Momentum Productions is an impressive infrastructure housing a top-caliber crew, and equipment offering services to include the development, financing, and production of a variety of quality independent film and television projects.

Currently in pre- and post-production for several films that will begin rolling out in 2017, the first is a Tammy’Dele film Ernie & Cerbie, a heartfelt adventure about a young boy and his dog at an orphanage who together unite adoptive parents with children who are in need of loving families.

Although Richbow and Robinson are different in many ways, their commonality is their desire to benefit humanity and to find and fund family-friendly films that make a difference in people’s lives, as well as the success they have garnered individually and together throughout the years.

Always on the go, we were able to etch out a little time with the two men and learn quite a lot about their passion, goals, and the reasons why they’re business mainstays.

What is your day-to-day like at work?

Ceasar:
Very exciting and fluid! My day is the perfect mix of business and creative matters, both requiring high levels of energy and quick thinking.

Michael:
Usually, on a day-to-day basis, I am attending meetings in person or on conference calls to discuss new scripts and budget issues.

What inspires you to show up at work every day?

Ceasar:
Outside of God and family, there is no single thing that I am more excited about and dedicated to than the production and financing of films and television projects.

Michael:
My father told me to find something I love and to be the best at it. My work is exciting and I enjoy it.

What made you want to start a film & TV production company?

Caesar:
As a child growing up in New York, I spent hours and hours watching movies, mostly Dirty Harry and Kung Fu movies. My love of the movies eventually blossomed into venturing into the making of my own movie and television projects with my partner Michael Robinson.

Why did you decide to launch Total Momentum in Atlanta?

Ceasar:
Georgia is my home, it has an extensive talent pool of actors and casting companies for principals and extras, and the growing number of filmmakers and film-ready workforce makes it beneficial to our company and the community.

How will the community benefit from Total Momentum?

Michael:
We have worked diligently to solidify strategic relationships in the Atlanta film community. We have a business model for film production that will provide positive returns for our investors while continuing to help the industry thrive. Providing jobs that bring projects to life is exciting.

Describe the skills essential to future business leaders and innovators. 

Ceasar:
The most important attribute is having a great deal of energy and motivation, and investing in the success of others.

Michael:
Be creative, but find rational and practical ways to solve complex issues.

How do you set goals and measure your success? 

Ceasar:
I set my goals by not trying to emulate others who have achieved some level of success in our business but by instead focusing in on getting better and better every day. That way, there is no ceiling, only room to grow. I measure my success by the people that I am able to help achieve their personal and business goals.

Michael:
I measure my productivity against my results. I try to improve and exceed on the results constantly.

Describe the voice of success you hear in your head.

Ceasar:
You’re getting better, wiser, and smarter. Don’t stop now.

Michael:
It is a driving voice that constantly pushes me. It is what awakes me in the night to write down ideas to remember.

Based on what you do in the community, what does community success mean to you?

Michael:
Giving back is a moral priority both my partner and I share. Total Momentum will help us create opportunities for those working in the film and TV industry.

Caesar:
It means everything. I pastor a local church where we have a food pantry that gives out about 10,000 pounds of food each month to those in need.
Technology plays what role in your daily life?

Ceasar:
Almost, everything that I do is accomplished through the use of technology. I keep my laptop, iPad and cellphone handy at all times. I don’t own a desktop because I like being completely mobile.

What software and technology tools have made the biggest difference in your life? Why?

Ceasar:
Movie Magic Scheduling and Microsoft Excel, on the software side (they both allow for a great deal of flexibility) have made a big difference in my life while, laptops that have the power of desktop computers on the tools side. That way, I can work anywhere in the world.

As a film and TV production company what changes would you make to the film & TV industry?

Michael:
I would like to see more access to big talent for producers with small budgets but great stories to tell.

Caesar:
I would like to see the inclusion of more people of color, particularly African Americans in all aspects of film and television production.

What’s next for Total Momentum Productions?

If you could change one thing about the world, what would it be?

Caesar:
I would like people to be kinder towards each other and less self-centered.

Michael:
That no one would go hungry.

If you could change one thing about yourself, what would it be? 

Caesar:
I would like to learn how to relax more and just do nothing from time to time.

Michael:
To try to sleep for eight hours straight in one night.

With the rate they’re going, it appears that Richbow and Robinson won’t be getting much sleep anytime soon, however, the results of their hard work will appear in the film and television industry as well as in their community.

For more information, visit www.totalmomentumproductions.com


1 Comment

  1. Yolanda Evergreen on July 11, 2017 at 9:36 am

    Wow! This is really cool. Look out Tyler Perry! I like to see African American men doing something positive for our community. Congratulations Mr. Richbow and Mr. Robinson. I can’t wait to see the films you’re funding.