ORS Olive Oil hosted a VIP Styling Salon & Gifting Suite on Friday, Feb. 9, 2018, to kick off New York Fashion Week. The event was hosted at the Sunwest Studios in New York. This was an invitation-only event with top media, bloggers and influencers. ORS had engaging and interactive activities for the guests like full makeovers by the ORS Glam Team and LAMIK Cosmetics. They also held a special panel discussion on “Women of Color in Fashion & Beauty.” Some of the panelists included Claire Sulmers, founder and editor-in-chief of FashionBombDaily.com; legendary fashion activist Bethann Hardison; Allison McGevna, vice president of women’s lifestyle for HelloBeautiful.com and MadameNoire.com; Shawn Tollerson, CEO of Namaste Laboratories (creators of ORS™ Olive Oil); and lifestyle and media personality Harriette Cole, who served as the moderator. There was a live performance by neo-soul husband and wife duo Kindred the Family Soul. ORS unveiled and distributed ORS Olive Oil gift bags with new products that are now available in stores.