Shamiar Spann creates opportunity for content creators with new dance network

Shamiar Spann creates opportunity for content creators with new dance network
Shamiar Spann (Photo credit: Epi Media Group)

Shamiar Spann believes in defying the odds. Years ago, she decided she wanted to start her own television network, and instead of cheering her on, many of her friends and family were dumbfounded. This summer, Spann launched Dance Talk Network, and she is excited about the opportunity it will afford creatives and members of the dance community.

What inspired you to create Dance Talk Network?


I created Dance Talk Network to give the art of dance a platform the same way that sports or cooking [have]. If there can be an ESPN or [The] Food Channel, why should there not be a channel for the art of dance, rather than just a show? Dance is so important for so many, especially those in marginalized communities, so a platform depicting dance could be a means of empowerment and inspiration that would not otherwise be possible.

What obstacles did you encounter when attempting to start a network?


I was confronted with many legalities and bureaucratic facets that I would never have thought of before. I had to surpass all of this red tape just to even establish DTN as an entity. Starting a network is the equivalent of starting a business, so there were also inhibitions I had to let go of mentally. Honestly, as I am a woman of color from Jackson, Mississippi, I didn’t know anyone, and it was just me. All I had was myself, and I had to make that work. Failure truly isn’t an option for some people. Before I got started, I was doing everything on my own, and that was tough, but it did not matter because I had a vision. I accepted everything I was faced with because I had been inspired.

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Dr. Christal Jordan-Jennings
Dr. Christal D. Jordan Jennings is a journalist and professional entertainment publicist with several years of experience in celebrity marketing and branding. Jordan worked in the corporate PR sector before relocating to Atlanta, GA and founding Enchanted Branding and Public Relations in 2008. The company specializes in public relations strategy, media training/consultation, and crisis communication in service of notable celebrity talent such as TLC’s Chilli, Roy Jones Jr.,Kenan Thompson, and more. Further, Jordan serves as a journalist. She serves as editor-in-chief for Lenox & Parker, Sr. Editor with with Rolling Out and Sr. Features writer with Collider, where she specializes in stories that emphasize the importance of empowering women. Jordan earned her Bachelor of Arts degree in Organizational Communications and her Master of Arts in Mass Communications from the University of Oklahoma. Most recently, Jordan started a YouTube channel pulling from her own experiences with celebrity endorsement and strategic relationships. The channel, entitled From Christal with Love XO, boasts over 27k subscribers and works to celebrate love and relationships from a progressive lens. She is also the host of Fox 5 Atlanta’s bi-weekly segment on celebrity relationships. After twenty years of notable stellar contributions in journalism, public relations and literature, Christal received an honorary doctoral degree in Literary Studies from TIUA in June 2024.
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