In anticipation of Coming 2 America, the highly awaited sequel to the original 1988 blockbuster comedy, Coming to America, Amazon Prime Video is partnering with Amazon Transportation to debut a first-of-its-kind partnership that brings Zamunda’s royal family to the homes of consumers.
Prime Video creates a cultural celebration to engage nostalgic fans while introducing the newly-crowned King Akeem of Zamunda from the iconic film to new audiences and royal subjects on a plane, trucks and delivery vehicles.
“Prime Video is elated to celebrate Black excellence by honoring this iconic film in an epic way,” says Ukonwa Ojo, global chief marketing officer of Amazon Studios and Prime Video. “Our team wanted to create an unforgettable moment for our customers and communities that not only highlighted our important Amazon transportation partners but also intimately touched consumers in their own backyard. We will also support Black-owned restaurants in our communities by providing meals to those in need.”
