Fresh off the success of the GEICO commercial that dominated the spring and part of summer 2021, DC the Brain Supreme took some time from his busy schedule to share some secrets to his success. He told rolling out what it was like finding new life after the monstrous success of the 1992 seminal hit “Whoomp There It Is.”
Did you imagine that you would score the type of success you did when you made the record “Whoomp There It Is?”
Everybody thinks that “Whoomp There It Is” was a big plan or some form of a rocket science project. It was only a song about partying in Atlanta on a Friday night. I placed the record in a cassette [one] night when I went to work at Magic City, and to this day, it’s the biggest record response that I’ve ever had on any record, and I’ve been DJing for 30 years.
How long was it before you had to do something else besides music?
I stopped DJing because I don’t want to be a 50-year-old DJ. That’s why I started [voiceovers] for Publix, Pizza Hut, and also partnered with Geico. 2020 was the best year of my life because everything came to fruition through preparation. Prior to the Geico partnership, I was training on my acting and preparing for anything that was to come. Through the Martin Agency, Tag Team was fortunately contacted by Geico to partner with them and do multiple commercials.
Do you look back and wonder what it would have been like if you didn’t go through different challenges in your music career?
No, because I realize I was young and did not have much knowledge of the industry. Every recording artist has been through similar situations. It’s the ones who can withstand and keep their careers going, that we revere today.
Do you slightly feel responsible for the way ATL nightlife was shaped and molded over the years?
All I was doing was hustling and making some money. That is why they call me DC the Brain Supreme, because I’m going to figure it out, come up with new ways to hustle and do things to get this bread.
What brought about that change for you?
Everything that happened to me has been because of preparation. I’m prepared when an opportunity opens up in another lane that I hadn’t even thought about.
Opportunities from commercials, voiceover, animation, video games, all where you make real money. That’s a whole different ballgame that I had to learn. My humor got in the way because I thought I could “Whoomp, There It Is” my way through anything.
As of now, I continue putting in work and laying the foundation for something new. I love it because it’s hard. The harder something is, the more I want to do it, because I know everybody isn’t going to do it. I’m willing to do the hard work to make it to the promised land.
Camille Fairchild also contributed to this report.
