“From Uber’s perspective, building in our communities is incredibly important. And partnering with great local restaurants is what helps build the lifeblood of our business,” Shivram Vaideeswaran, Uber Eats’ global head of delivery marketing, told rolling out.
“And so over the course of the past few years, we made 14 commitments to driving racial equality across the country,” he continued. “And one of those is actually investing $10 million in Black-owned restaurants and Black-owned businesses across the nation.”
Uber Eats has partnered with the Black-owned Eat Okra, which services African American eateries through an app that enables urban consumers to discover and patronize them. Also, Uber Eats and Eat Okra are driving education around developing strategies to help Black restaurants survive and grow despite these precarious times.
Thirdly, Uber Eats has aligned with the Black-owned Goodr and Operation HOPE in order to give back to the community in a variety of ways. Goodr, for example, has expertise in reducing restaurant waste and lowering hunger.
“We partnered tonight with Uber Eats and Eat Okra to really to help drive the message home that nothing has to go to waste while so many people are going hungry,” Jasmine Crowe, the founder and CEO of Goodr, told rolling out.
“So it was important for us to partner with these Black-owned restaurants tonight to get all this excess heat to make sure they didn’t go to waste.”
