Lizzo‘s new song, “If You Love Me,” was featured in a Google Pixel 6 Super Bowl commercial.
The “Truth Hurts” hitmaker’s track was used in the promo aired during Sunday’s Super Bowl LVI — which saw the Los Angeles Rams beat the Cincinnati Bengals 23-20 — and highlighted how camera technology has failed to represent darker skin tones.
The tech giant introduced its new “inclusive” Real Tone camera in the clip, which is soundtracked by the new Lizzo song.
Google said: “Historically, camera technology hasn’t accurately represented darker skin tones. As part of Google’s commitment to making images more equitable for all, we worked directly with a range of image experts celebrated for their beautiful and accurate imagery of people of color to build our Google Pixel 6 with Real Tone, an inclusive camera that sees and highlights all people and the nuances of skin tones beautifully and authentically. Naturally, we then partnered with Lizzo, one of the realest and most talented artists, to empower the world to be truly seen.”
Sharing the ad on Instagram, Lizzo wrote: “Black is beautiful. And now thanks to my partners at @googlepixel, camera technology can celebrate and show all of the skin tones that make every single one of us beautiful. If you love me, you love all of me. My body. My skin. My story. #seenonpixel
“Honored to have an #ad during the Big Game today.”
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