At a Super Bowl event that featured a D-Smoke performance in Los Angeles, Derek Epps, region multicultural manager for Brown-Forman Corporation, told rolling out how Jack Daniel’s has connected with the Black community.

Cocktail and Beer Videos

How Jack Daniel’s is connecting with Black culture

By Rashad Milligan
Feb 21, 2022
3:47 pm

More from Rolling Out

Georgetown Hoyas men's basketball head coach Patrick Ewing. (Photo by Derrel Jazz Johnson for rolling out.)

Sports Videos

Patrick Ewing compares pressure as an NBA player and college coach

Culture Videos

Frederick Best is a survivor of the 1960s thalidomide scandal

King Combs performs at the Apollo Theater. (Photo by Derrel Jazz Johnson for rolling out.)

Music Industry Videos

King Combs performs with Lil' Kim at the Apollo

Fat Joe and Remy Ma at the Apollo Theater in Harlem. (Photo by Derrel Jazz Johnson for rolling out.)

Music Industry Videos

Fat Joe and Remy Ma surprise crowd at Lil' Kim concert

Lil Kim performing at the Apollo Theater in Harlem. (Photo by Derrel Jazz Johnson for rolling out.)

Music Industry Videos

Lil' Kim creates frenzy when she steps onto Apollo stage

Jon B performs at City Winery in New York City. (Photo by Derrel Jazz Johnson for rolling out)

Music Industry Videos

R&B singer Jon B gets the crowd moving at City Winery

Entertainment Videos

'The 1619 Project' premiere brings together Hollywood and media elite

Lola Brooke performs at the Apollo Theater in Harlem, New York. (Photo by Derrel Jazz Johnson for rolling out.)

Music Industry Videos

Rapper Lola Brooke surprises crowd at Lil' Kim concert at the Apollo

Music Industry Videos

Ashanti performs at the Apollo Theater

Grammy Award-winning musician Nabate Isles. (Photo by Derrel Jazz Johnson for rolling out.)

Music Industry Videos

Grammy-winning musician discusses new album

Tony Award-winning producer Ron Simons. (Photo by Derrel Jazz Johnson for rolling out.)

Entertainment Videos

Tony-winning producer shares his Broadway beginnings

Entertainment Videos

Omegia Keys and Kathy Taylor present the indie film 'Keeping Secrets'

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.