In 2018, Virgil Abloh made history as the first Black creative director for Louis Vuitton and was acknowledged for attracting the younger demographic to the brand. Since his death in 2021, many have wondered who would be next in line to take over as the creative director.
Pharrell Williams is now set to become Louis Vuitton’s men’s creative director, succeeding the late Abloh.
According to CNN, his appointment is effective immediately and his first collection will debut in June 2023 during Men’s Fashion Week in Paris.
Everyone knows Williams for his music, but he also has a sense of style that is respected. In 2003, he co-founded the streetwear label Billionaire Boys Club and has collaborated with other luxury brands such as Tiffany & Co., Adidas, and Moncler.
“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director,” said Pietro Beccari, Louis Vuitton’s chairman and CEO in a statement. “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”
It will be interesting to see what style Williams brings to the luxury brand.