Rita Ora is launching a new hair care line.
The singer has unveiled her latest venture TYPEBEA — which she says is “for all hair types” — with Australian hair expert Anna Lahey.
“I’m so excited to finally announce a huge passion of mine, @TYPEBEA, high-performance hair care for all hair types that I’ve created with @anna.lahey,” she wrote on Instagram.
The “Shape of Me” hitmaker admitted her hair plays a massive role in her “identity, creativity and confidence” — and now it’s healthier than ever.
“The relationship we have with our hair is so personal,” she continued. “For me, it’s a huge part of my identity, creativity and confidence. Throughout my career I’ve had nearly every hair color and style. My hair has been bleached, I’ve had extensions, I’ve cut it short. But now I can say my hair is the healthiest it’s ever been. I can’t wait to share this with you!”
Fans can already sign up now to be the first to know when the line launches, while Lahey admitted the project has been in the pipeline for a long time.
“Almost three years in the making … I can finally share @typebea a hair care passion project that we’ve been developing behind the scenes. I’m so grateful to be on this journey with @ritaora and I cannot wait to share the official launch #comingsoon,” she said.
