Micro-influencers are reshaping the marketing landscape, offering brands unique opportunities to engage with niche audiences through authentic and relatable content. With follower counts ranging from 1,000 to 100,000, these influencers are trusted for having genuine connections with their communities, particularly when they represent marginalized groups like the Black and LGBTQIA+ communities.
Brands celebrating inclusivity with micro-influencers
Several forward-thinking brands have recognized the value of partnering with Black and LGBTQIA+ micro-influencers to promote diversity and inclusivity. Here are some of the brands leading the charge:
Fenty Beauty: Rihanna’s beauty line is known for its commitment to diversity, actively collaborating with influencers from various backgrounds to showcase its inclusive product range.
Glossier: This brand values individuality and self-expression, working with LGBTQIA+ influencers who create honest and creative content.
Nike: A supporter of diverse athletes and influencers, Nike partners with micro-influencers to inspire followers to embrace an active lifestyle.
MAC Cosmetics: Known for boldness and diversity, MAC’s partnerships with micro-influencers celebrate individual beauty and inclusivity.
ASOS: The online fashion retailer collaborates with various micro-influencers, highlighting unique styling tips and personal fashion stories.
Savage X Fenty: Rihanna’s lingerie brand promotes body positivity and inclusivity, working with influencers who share empowering messages.
Adidas: By partnering with Black and LGBTQIA+ influencers, Adidas showcases its diverse athletic wear and promotes a healthy lifestyle.
Lush Cosmetics: Lush’s ethical practices are highlighted through collaborations with influencers focused on self-care and environmental advocacy.
Levi’s: Committed to social justice, Levi’s works with influencers who share personal style and activism.
Bumble: The dating app fosters a supportive community by collaborating with influencers who promote healthy relationships and self-love.
Micro-influencers offer a level of authenticity and connection that larger influencers often cannot, bridging the gap between brands and consumers with genuine stories and experiences.
