Social media megastar Jordan Howlett explains how to build an online following

How Howlett went from his bathroom mirror to Hollywood’s brightest lights

Jordan Howlett reaches the homes of millions online viewers worldwide from his bathroom mirror. His video shots are close-up and personal as he talks candidly through the camera lens to make every viewer feel like he’s in the room with them. The tone Howlett uses and his bearded appearance make the 27-year-old look older than he is and sound more serious than he actually is, which adds to the comedic essence of it all.

Howlett’s content has landed him a deal with Domino’s.


Cameos with Kevin Hart.

@jordan_the_stallion8

The secret is out – I collabed with @Kevin Hart & @Hart House to make your sauciest dreams come true. And as a bonus, the Cocoa Mint Holiday Shake is now live at Hart House. Tell em your President sent you #fypシ


♬ original sound – Jordan_The_Stallion8

@jordan_the_stallion8

Very exciting thag kevin is getting the mark twain award #marktwainprize25 #marktwainprize

♬ original sound – Jordan_The_Stallion8

Method Man also made a special appearance as one of Howlett’s look-a-likes.

@jordan_the_stallion8

#fypシ

♬ original sound – Jordan_The_Stallion8

@jordan_the_stallion8

#fyp

♬ original sound – Jordan_The_Stallion8

Most recently, Donald Glover has appeared during his album rollout.

@jordan_the_stallion8

Welp @Donald Glover #fyp

♬ original sound – Jordan_The_Stallion8

Howlett spoke to rolling out about his social media journey and how others can follow suit.

From the bathroom mirror on TikTok to the BET Awards, could you ever have imagined that transition?

Not in a million years, to be honest with you. This is the biggest blessing in the world. So I’m happy.

Also, the Domino’s Pizza ad?

We’re doing it out here, man. You already know.

What is your advice to anyone who is looking to build a following on social media?

Stay consistent and not only that, but really love what you do. If I never got paid for this again, I’d still do videos. It’s just a lot of fun being able to listen to everybody, listen to your audience, and love it.

What was it like to speak with one of the greatest rappers ever, Method Man?

Meth is a legend, man. I have nothing but amazing things to say about him. He’s patient and he truly gave me an opportunity. For that, I’m so forever grateful.

Is there anything else you’d like to say?

Absolutely. The minute AriZona iced tea is more expensive than $1, I got y’all.

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