Snapchat is going back to basics with its new ‘Simple Snapchat’ redesign.
The social media platform is undergoing a huge transformation with its five tabs going down to three, with one each for messages and Stories with Friends, camera and a TikTok-esque feed of full-screen videos from publishers and content creators.
“It brings Stories closer to conversations, it simplifies content discovery, and it brings people straight into our camera to express themselves,” Snap CEO Evan Spiegel told The Verge.
The redesign means the previous tab for the Snap Map is gone, with the feature soon to be accessible from the messaging tab.
The company is hoping to make Snapchat more accessible to users, and encourage users to watch videos in the same way they would on rivals Instagram and TikTok.
Spiegel also hopes Snap’s creators — who share a collective total of over a billion pieces of content each month — will be able to find it easier to make their money.
“One of the things that creators have done very effectively is use shortform video to grow their Stories audience and then monetize the Stories through our revenue share program,” Spiegel added.
“I think that will become even easier with this app layout, where the Stories from your friends or from creators you’re following live on the chat page, and then you can discover new creators or new content in full screen on the third tab,” he said.
