Drake has surprised fans with the release of a new music video for his track “No Face,” a standout from his latest project “100 Gigs.” The video, which showcases Drake and his OVO crew, was filmed at the Scarborough Town Centre mall in Toronto, his hometown. This latest visual offering adds to the anticipation surrounding Drake’s music as he continues to assert his dominance in the hip-hop scene.
The music video for “No Face” is directed by Skudra, a frequent collaborator with Drake, known for his work on tracks like “First Person Shooter” and “Family Matters.” The video is presented in a striking black-and-white format, enhancing its menacing vibe. In the clip, Drake and his crew don OVO owl hoodies while cruising through the mall in Cadillac Escalades and riding OVO-branded quad bikes, creating a captivating visual experience.
Currently, the video runs for just over a minute, leaving fans wondering if a full-length version will eventually be released. The absence of Carti, who was featured in the original version of “No Face” but was cut from the commercial release, adds an intriguing layer to the video.
Released via his burner Instagram account before making its way to streaming platforms, the video features Drake in a defiant mood, particularly in light of his recent feud with fellow rapper Lamar. The lyrics touch on themes of rivalry and competition, with Drake referencing his past collaborations with artists like Future, The Weeknd, and A$AP Rocky. One notable line from the track reads:
“N——- got lit off the features I skated on / I gotta know, I gotta know / How you get lit off the n—— you hatin’ on? / Numbers untouchable, they got the data wrong.”
These lines reflect Drake’s confidence and assertiveness, as he navigates the complexities of his relationships within the industry.
Drake’s ongoing rivalry with Lamar has been a hot topic in hip-hop circles. Despite perceptions that he may have come off second best in their exchanges, Drake has shown a sense of humor about the situation. Podcaster Mal, who co-hosts “The Relentless Diaries Podcast,” shared insights into Drake’s reaction to Lamar’s diss track “Not Like Us.” According to Mal, Drake found amusement in one particular lyric, showcasing his ability to take the heat with a light-hearted perspective.
Mal recounted, “I text him the bar and he just started laughing. I think it was ‘the other vaginal option.’ What is the other vaginal option?” This exchange highlights Drake’s resilience and ability to find humor even in competitive situations.
In addition to his feud with Kendrick, Drake has also faced challenges from other artists, including Rick Ross. Mal previously revealed that Drake was unfazed by Ross’s diss track “Champagne Moments,” stating, “He said he was richer than me and I turned it off.” This response underscores Drake’s confidence and focus on his own success rather than getting caught up in the drama.
Drake’s “No Face” video is more than just a visual treat; it encapsulates the rapper’s current mindset and his ongoing journey in the competitive world of hip-hop. With his OVO crew by his side, Drake continues to make bold statements through his music and visuals, solidifying his place as a leading figure in the industry. As fans eagerly await more content from him, one thing is clear: Drake is not backing down and remains a force to be reckoned with.
