Nintendo is still planning to announce the Switch 2 by the end of March 2025. This strategic timing aligns with the company’s historical pattern of major console releases during spring seasons.
The long-awaited console has been rumored to release at some point next year, and now the company’s President Shuntaro Furukawa has confirmed Nintendo will not be making any major announcements about their future products until next year. Industry analysts predict this timing could give Nintendo an advantage in the competitive gaming market.
“Making an announcement this year has gotten quite difficult … You would not want to divert attention to an upcoming console in the middle of the critical year-end shopping season.” he told Reuters. This approach mirrors successful marketing strategies used during previous Nintendo console launches.
While the announcement of the Switch 2 is still a way off, Furukawa previously said the rumored console would not be released until the next fiscal year, which begins April 1, 2025. This timeline suggests careful planning to ensure optimal market conditions and production capabilities.
The upcoming console is reportedly going to be a major upgrade from its predecessors, with Switch accessory company Mobapad previously claiming the device will support backwards compatibility and a resolution up to 4K, allowing gamers to play their older games in high definition. This advancement would put Nintendo in direct competition with other major gaming platforms.
The Switch is also said to include an eight-inch 1080p display — giving customers a nice bump from the Switch OLED, which came with a 720p screen — though that display is supposedly going to be taking a step back in other areas, as it was reported the upcoming console would ship with an LCD screen. Market research indicates growing consumer demand for larger gaming displays in portable devices.
In terms of performance, YouTube channel Moore’s Law Is Dead and content creator The Phawx claimed the Switch 2 would bridge the power gap with the PlayStation 5 and Xbox Series X thanks to a new NVIDIA Tegra T239 chipset. This technological advancement could revolutionize portable gaming experiences, as similar chips have shown impressive benchmark results in other devices.
Additional gaming industry reports suggest that major developers are already receiving development kits for the new console, with several studios working on launch titles. The original Nintendo Switch has sold over 132 million units worldwide, making it one of the most successful gaming consoles in history. Expert analysts predict the Switch 2 could potentially exceed these numbers given the growing gaming market and Nintendo’s strong brand loyalty.
