In a social media landscape that often pushes aside experienced voices, Margaret Chola‘s story illuminates a powerful truth about digital ageism. At 80, she’s not just sharing content — she’s challenging perceptions about who belongs in digital spaces.
Redefining influence in the digital age
The rise of seasoned content creators like Chola represents a significant shift in social media demographics. While platforms often cater to younger audiences, a growing community of mature creators is carving out their own space, bringing decades of experience and authentic perspectives to platforms like Instagram and TikTok.
Chola’s transformation into @legendary_glamma — with over 63,000 followers — demonstrates how social media can amplify diverse voices when given the chance. Her high-fashion shoots in Zambia — styled by her New York-based granddaughter Diana Kaumba — showcase the power of intergenerational collaboration and cultural preservation.
Challenging digital discrimination
The success of creators like Chola highlights an often-overlooked issue: the systematic exclusion of mature voices from digital platforms. Many experienced creators face reduced visibility, algorithmic bias and assumptions about their tech-savviness, barriers that reflect broader societal ageism.
However, these creators are pushing back. By sharing their perspectives on fashion, lifestyle and culture, they’re proving that digital influence isn’t about age — it’s about authenticity and connection. Chola’s cover feature in Your Luxury Africa magazine demonstrates how digital success can translate into mainstream recognition.
Creating inclusive digital spaces
The movement toward more inclusive content creation extends beyond individual success stories. It’s about recognizing that diverse age perspectives enrich our digital discourse. When platforms and audiences embrace creators of all ages, everyone benefits from their accumulated wisdom and unique viewpoints.
Chola’s journey from grandmother to digital influencer represents more than personal transformation. It’s a reminder that social media’s youth-centric culture needs to evolve. Her success challenges us to examine our biases and create more inclusive digital spaces where experience is valued alongside innovation.
The future of digital content creation lies in its ability to amplify diverse voices across generations. As more seasoned creators step into the spotlight, they’re not just sharing content — they’re reshaping our understanding of influence, wisdom and representation in the digital age.
