Super producer Dijon “DJ Mustard” McFarlane’s infectious ad-lib on Kendrick Lamar’s latest track “TV Off” has sparked widespread social media engagement, marking another milestone in their collaborative history and highlighting the evolving dynamics of hip-hop production.
McFarlane shared his amusement on Twitter Nov. 27, revealing he found himself shouting his own name while walking down the street. The producer’s candid admission followed the viral success of Lamar’s enthusiastic “Mustard!” shout-out in the song, which has generated thousands of social media posts and memes celebrating the moment.
The collaboration marks their second partnership, following their earlier success with “Not Like Us,” which reached number one on the charts. McFarlane praised Lamar’s artistry in a Billboard interview, describing the experience as “elite” and highlighting Lamar’s skill in blending diverse musical elements into cohesive masterpieces.
Industry veterans including Nas, Busta Rhymes and Snoop Dogg have publicly praised Lamar’s latest album, with particular attention to its production quality and innovative sound. The viral moment gained additional traction when Melissa “Lizzo” Jefferson featured the track during a recent live stream, amplifying its reach across different audience segments.
Their partnership demonstrates the ongoing evolution of West Coast hip-hop production. McFarlane’s signature sound, characterized by crisp percussion and melodic bass lines, combined with Lamar’s lyrical expertise, continues to resonate with audiences across platforms. The producer’s ability to craft beats that complement Lamar’s complex storytelling has created a distinctive sonic experience.
The Los Angeles-based producer’s track record includes numerous chart-topping hits spanning multiple genres. His work with Lamar adds to a portfolio that has helped shape contemporary hip-hop’s sound. As “TV Off” continues to generate buzz, the collaboration reinforces both artists’ influence in modern hip-hop while showcasing their ability to create culturally impactful moments.
The viral success of their latest work extends beyond traditional metrics, creating a cultural phenomenon that bridges social media engagement with musical appreciation. This intersection of digital culture and hip-hop artistry highlights the evolving nature of music consumption and audience interaction.
The success of their latest work suggests potential for future partnerships, building on their established creative chemistry and proven ability to create memorable musical moments. Their collaboration represents a powerful fusion of production expertise and lyrical mastery that continues to push the boundaries of contemporary hip-hop.
The track’s success also underscores the importance of producer-artist relationships in creating authentic, resonant music. McFarlane’s production style complements Lamar’s artistic vision, resulting in work that connects with audiences while maintaining artistic integrity.
As the viral moment continues to spread across social platforms, it serves as a testament to the enduring power of organic, culturally relevant music in an increasingly digital landscape. The collaboration between McFarlane and Lamar demonstrates how traditional hip-hop elements can evolve to embrace modern forms of audience engagement while preserving the genre’s core artistic values.
