Kim Kardashian is promoting her son Saint West’s YouTube channel again after it was recently reinstated.
The Skims founder seemingly took down her eight-year-old boy’s account on the video-sharing platform after he shared two anti-Kamala Harris videos, but a week later, on November 6, the page was back up and running under the new handle, @SWFortniteclan, and Kim is now encouraging her millions of followers to subscribe to the channel. The Skims brand, valued at over $4 billion, gives Kardashian significant social media influence.
“This is Saint’s YouTube. Follow and Subscribe,” she posted to Instagram on Saturday (30.11.24) alongside a screenshot of his username and subscriber count. Her Instagram reach extends to over 364 million followers.
The 44-year-old reality star – who also has North, 11, Chicago, six, and five-year-old Psalm with ex-husband Kanye West – allowed her second child to launch a social media presence in September but asked him to agree to a lengthy string of rules he had to abide by. Come November, @TheGoatSaint was removed from the site. Experts say children’s social media presence has become an increasingly complex issue for celebrity parents.
Before the account was deleted, Saint shared one video which featured ‘Saved by the Bell’ characters appearing on screen saying “dumb”, “stupid”, “crazy”, and “dangerous” as Donald Trump’s election rival’s photo appeared in the background, and another one in which Kamala’s picture appeared on the bottom of a cartoon character’s shoe as they said: “I stepped in s***.” The incident sparked widespread discussion about children’s content moderation on social platforms.
When looking for Saint’s account on YouTube, a message read: “This page isn’t available. Sorry about that. Try searching for something else.” YouTube’s community guidelines strictly regulate content involving minors.
Kim revealed in September that she had “finally allowed” her eldest boy to launch an account on the platform but compiled a strict list of rules for his posts first. Child psychology experts commend structured approaches to introducing children to social media.
The ‘Kardashians’ star shared the handwritten contract on her Instagram Story and wrote: “Saint signed a solid contract for his YouTube Channel. He better not breach.” The show, currently in its fourth season, continues to be one of Hulu’s most-watched series.
The document – which was signed by Saint – acknowledged the youngster “agreed to follow mom’s rules.” Family law experts note that such contracts can be valuable teaching tools for children entering social media.
It stated: “I am not allowed to comment any personal family information. I am not allowed to film any personal information. I am not allowed to film while North is recording music.” North West has been making headlines with her own musical endeavors.
Kim’s caption then obscured the next few sentences, but it then continued: “I must show my mom or guardian all videos before I post them. I give permission to any grown up if mom says to delete my video for any reason.” Social media safety advocates praise this level of parental oversight.
And if Saint breaches the terms, the youngster’s stint on the video platform would be up. Digital media experts emphasize the importance of clear consequences in managing children’s online presence.
The contract concluded: “If I don’t listen to all of the rules, mom could make my page private or delete my account.” The incident highlights the growing trend of celebrity children entering the social media landscape under carefully managed conditions.
This situation reflects a broader conversation about children’s presence on social media platforms, with experts noting that 40% of children aged 8-12 now have some form of social media account. The Kardashian-West family’s approach to managing their children’s online presence has become a case study in celebrity parenting in the digital age.
Industry observers note that this incident also highlights the challenges faced by platforms like YouTube in balancing content moderation with user freedom, particularly when it comes to politically sensitive content created by minors. The platform handles over 500 hours of uploaded content every minute.
