The highly anticipated Christmas NFL broadcast on Netflix delivered more than just football. It became an iconic moment in entertainment, thanks to a showstopping halftime performance by Beyoncé. With months of buildup, the event — tagged #BeyonceBowl on social media — set a new standard for music, sports and holiday celebrations.
An eclectic guest lineup adds magic
Beyoncé brought an array of talent to the stage, featuring Post Malone, Shaboozey and her daughter, Blue Ivy Carter. The spectacle opened with a cinematic pre-taped segment, showcasing the star in a white cowboy hat astride a white horse while performing “16 Carriages,” the first live rendition from her acclaimed Cowboy Carter album.
She later collaborated with rising country artists Tanner Adell, Tiera Kennedy, Reyna Roberts and Brittney Spencer on a soulful cover of The Beatles’ classic, “Blackbird.” This seamless blend of genres underscored Beyoncé’s commitment to spotlighting emerging talent and redefining her artistry.
Breathtaking performances with unforgettable visuals
The live portion began with Beyoncé clad in a dazzling white leotard and matching chaps, delivering her Grammy-nominated track, “Ya Ya,” with electrifying energy. The performance featured intricate choreography, dozens of dancers and a powerful live band, drawing comparisons to her legendary Coachella set from 2018.
Shaboozey joined her for a spirited duet of “Spaghetti,” while Post Malone’s appearance for “Levi’s Jeans” added flair, complete with a denim-themed set and a vintage truck center stage. Blue Ivy’s moment in the spotlight came during “Texas Hold ‘Em,” a crossover hit dominating both country and pop charts. Watching the mother-daughter duo dance together brought a touching intimacy to the larger-than-life production.
An ode to Texas roots
Performing in Texas seemed to inspire Beyoncé to embrace her roots. She performed the chart-topping “Texas Hold ‘Em” for the first time in her home state, delighting the crowd. The Lone Star State’s influence was felt throughout the show, from the wardrobe choices to the set design.
The highlight of this Texan homage was her rendition of Dolly Parton’s “Jolene,” performed from the backseat of a convertible. Her ability to reinterpret a classic while making it her own further showcased her dynamic range.
A perfect cultural crescendo
More than a musical performance, Beyoncé’s halftime show served as a pivotal cultural moment. With Grammy voting underway during the holiday season, the timing could not have been better. Leading the nominations with ten — including several in country music categories — Beyoncé once again demonstrated her genre-defying prowess.
Ending the set by ascending above the stage, her parting words—“Merry Christmas! God bless y’all! Thank you so much!”—left the audience energized and reflective, capping an unforgettable experience.
A partnership that redefines halftime shows
This Netflix and NFL collaboration proved to be more than just a broadcast; it became a cultural event. Fans flocked to social media to share their excitement, ensuring the performance would remain a trending topic well beyond Christmas Day. With the success of this venture, the NFL has firmly established its Christmas slot as a premier stage for groundbreaking musical acts.
Beyoncé’s performance at the first-ever Netflix Christmas NFL halftime show will be remembered not only for its artistry and innovation but for setting a new benchmark for what halftime entertainment can achieve. This was not just a concert; it was a celebration of music, culture and the holiday spirit.
