A group protesting against billionaire Elon Musk set ablaze a Tesla dealership in the Toulouse suburb of Plaisance-du-Touch, France, on March 2, resulting in the destruction of eight Tesla vehicles and significant financial losses estimated at around 700,000 euros (approximately $756,280). This act of vandalism is being investigated as a suspected arson, with authorities confirming that it was no accident.
The fire, which broke out late at night, was reportedly initiated by individuals who cut through the dealership’s perimeter fence. The Southern France anarchist group has since claimed responsibility for the attack, framing it as part of their mission to combat what they describe as a rising fascist agenda. In a statement, the group expressed their disdain for the current political climate and targeted Musk, the CEO of Tesla, as a symbol of the elite they oppose.
“Today, there is an acceleration of the fascist, patriarchal, genocidal, and colonialist project. While the elites multiply Nazi salutes, we decided to greet a Tesla dealer in our own way on the night of March 2 to 3, 2025, in Plaisance-du-Touch. We set fire to vehicles inside the compound using two petrol cans,” the group stated.
Motivation behind the attack
The group’s declaration included a call to action, encouraging others to engage in similar protests against Musk and his billionaire allies, with a slogan that ominously reads, “Welcome Spring, Burn a Tesla!” This suggests that more such attacks could be on the horizon as tensions rise between activists and those they perceive as perpetuating harmful ideologies.
While the French government has not endorsed these violent actions, officials have expressed criticism of Musk’s recent behavior and statements. French President Emmanuel Macron highlighted the troubling nature of Musk’s affiliations and comments, particularly his attendance at a far-right political event in Germany where he appeared to support extremist views.
Musk’s controversial stance
Macron’s remarks reflect a growing concern over Musk’s influence and the implications of his public statements. During the event, Musk reportedly encouraged attendees to embrace their cultural heritage, which many interpreted as an endorsement of ethnic nationalism. His comments have sparked outrage, particularly given their historical context related to the Holocaust.
In addition to his controversial political statements, Musk has faced backlash for gestures perceived as Nazi salutes during public appearances. Despite his claims that such gestures were unintentional, public sentiment remains divided, with many viewing them as indicative of a troubling trend in his rhetoric.
Global reactions and future implications
The incident at the Tesla dealership is not an isolated event; it reflects a broader trend of direct action against figures like Musk, who are seen as emblematic of elite power structures. As Musk’s influence continues to grow, so too does the potential for backlash from those who feel marginalized or threatened by his views and actions.
Activists in both the U.S. and abroad are increasingly resorting to direct action as a means of protest, signaling a shift in tactics as traditional methods of dissent appear ineffective. The arson attack in France serves as a stark reminder of the lengths to which some individuals and groups are willing to go to express their discontent.
