FKA twigs has co-designed a pair of “sensual and strong” sneakers for activewear brand ON. The collaboration represents a growing trend of celebrity partnerships in the athletic wear industry, reflecting the increasing crossover between entertainment and fashion.
The 37-year-old pop star teamed up with the company last year as a creative partner and she’s starred in several campaigns but has now helped create a new capsule collection which reflects her busy lifestyle including the Cloud x FKA shoe – which retail for £170 – and the singer admits she wanted the pieces to be able to to take her from rehearsals to meetings and studio sessions. ON has become recognized as one of the fastest-growing performance running brands, known for its innovative CloudTec technology.
“I live a busy and varied life, often moving between training, meetings, and studio sessions in a single day,” she said in a statement. “I wanted to create pieces that could move with me through those shifts – pieces that feel sensual and strong, and reflect all the different sides of who I am. This capsule collection is about feeling confident in your body and free to express yourself — whether you’re dancing, creating, or just moving through your day.” The athleisure market has experienced significant growth as consumers increasingly seek versatile clothing options that transition seamlessly from workout to everyday wear.
“A collection that explores movement as a source of constant transformation. Inspired by dance, designed for self-expression,” a statement posted by ON on Instagram added. The brand’s social media presence has become a powerful platform for reaching fitness enthusiasts and fashion-conscious consumers who value both performance and style.
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The collection also includes the Studio Bra FKA (£75) which is designed to provide “no feel” comfort as well as the Studio Short FKA (£85) which is a hybrid of shorts and a skirt. Sports bras have evolved beyond basic functionality to become fashion statements, with comfort and versatility being key factors for modern active women.
Other pieces co-designed by the singer include tights, a long-sleeved T-shirt, a cropped hoodie, a scarf, headband and socks. The comprehensive collection addresses the growing demand for coordinated athletic wear, allowing customers to create complete looks that reflect their personal style while maintaining functionality.
The capsule collection is due to be released by the end of June. Limited edition athletic collaborations often generate significant excitement among fans and fitness enthusiasts, creating substantial buzz in the competitive sportswear market.
The singer previously revealed she is as meticulous about her beauty regime as she is about her fashion choices. This attention to detail extends across all aspects of her creative output, from music to fashion collaborations.
“I express myself through ritual; for me it’s not really about the end result, it’s knowing that every single day I’m doing something to take care of myself,” FKA Twigs admitted she has a “vigorous” routine using “healing” products as part of a self-care ritual, telling Harper’s Bazaar. The wellness industry has seen tremendous growth as self-care practices have become mainstream lifestyle choices embraced by people worldwide.
Twigs went on to reveal she uses Amala Pro Retinoic Treatment Oil which is packed full of 23K Gold as well as plant seeds and oils and retails at around £195. Luxury skincare products incorporating precious metals have gained significant popularity among celebrities and discerning consumers seeking premium beauty solutions.
She also uses the £515 FaceGym Pro which is described as “a non-invasive facial device that uses electrical muscle stimulation to strengthen, tone and sculpt the face”. At-home beauty devices have revolutionized personal skincare routines, offering professional-grade treatments in the comfort of one’s home.
“It basically lifts your face an inch … it’s like a mini facelift,” she said of the gadget. Non-invasive cosmetic treatments have become increasingly popular as alternatives to surgical procedures, appealing to those seeking subtle enhancements without downtime.
“I used to be really hard on myself to be perfect, or have perfect skin or perfect hair, or be a certain weight. I don’t feel like that anymore … (self-care) alleviates a lot of the pressure of the usual beauty standards that I think we can all fall in a trap with,” the singer concluded by insisting she now has a much healthier approach to looking after herself, adding. Mental health awareness and body positivity movements have significantly influenced beauty and fashion industries, encouraging brands to promote inclusive messaging and realistic beauty standards that celebrate individuality and self-acceptance.
